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November 28, 2023

The 12 Best Home Improvement Affiliate Programs of 2023

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The home improvement and DIY market is a lucrative niche. It also offers plenty of affiliate opportunities.

The Home Depot is a giant retailer in the industry, offering a huge catalog of tools, construction products, appliances, and services. It’s also well-known and trusted by its audience.

HomeAdvisor is a search engine that connects homeowners with contractors and service professionals. Its affiliate program is managed through Impact Radius and pays a flat 2% commission rate, with a one-day cookie window.

1. Modernize

Modernize matches homeowners with contractors to help them complete their home improvement projects. They offer a wide range of services including windows, HVAC, roofing and solar.

Their website also offers a number of useful free resources like price calculators and checklists. They also focus on energy efficiency, offering a selection of windows with Energy Star ratings. Their pay-per-lead affiliate program pays a commission of $45 per install.

2. The RTA Store

Home improvement is a highly profitable niche, making it a great option for affiliate marketers. These programs pay a higher commission rate than most other categories, which is a great incentive to promote them.

The RTA Store serves do-it-yourselfers with an online kitchen design tool. They partner with 2020 Ideal Spaces to help their customers design their kitchen from the comfort of their home. Affiliates can access tracking tools, text links and banner ads through their affiliate dashboard.

3. Toolbarn

The home improvement niche is a viable option for affiliate marketers because it’s a popular and profitable market. Customers are always looking to renovate or update their homes and this can be a big expense.

Toolbarn focuses on connecting consumers with the tools they need to complete their projects. Their online platform encourages consumer feedback and authentic reviews to ensure that consumers are making informed purchasing decisions.

4. Harbor Freight Tools

Home improvement products are in high demand, especially with people looking to renovate their homes. That makes it a great niche for affiliates to promote.

They offer a variety of tools and hardware at affordable prices. The company’s culture is also noteworthy, as they allow flexible working and have a number of 100% remote jobs.

They also fund The Smidt Foundation, which supports nonprofit organizations that create opportunities and safety for their communities.

5. LL Flooring

LL Flooring carries hard-surface flooring materials at comparatively low prices. Its customers include DIYers and professional contractors.

Consumer reviews are mixed, with some negative experiences related to local representatives and damaged materials. LL Flooring locations operate independently, so the level of customer service may vary.

6. HomeAdvisor

HomeAdvisor is a digital marketplace that connects homeowners with service professionals for a variety of home improvement projects. Homeowners can browse vetted contractors and make contact information requests for free. Professionals pay an annual membership fee and can buy leads for a variable cost.

HomeAdvisor also offers a free cost-estimating tool for homeowners to help them understand what their project will entail. This can be especially helpful for smaller jobs like wall-mounting a television or trimming a shrub.

7. Build with Ferguson

If you’re looking for home improvement products, Build with Ferguson is the place to shop. This supplier offers a variety of options that fit any design style or aesthetic.

To better connect customers to products, Build with Ferguson partnered with Dynamic Yield to improve its eCommerce personalization strategy. They used their Root Audiences framework to segment, customize, and optimize recommendation experiences, boosting purchases completed from recommendations by 89%.

8. Home Depot

Home Depot’s extensive catalog includes power tools, paint and wall coverings, lumber and building materials, and more. It also offers information dissemination and installation services.

Home Depot’s emphasis on superior customer service sets it apart from most warehouse-type stores. The company is a leader in environmental initiatives, including efforts to promote greener products and a commitment to community. The company’s philanthropic budget is focused on affordable housing, at-risk youth, and environmental causes.

9. Houzz

Houzz is a home remodeling website that connects homeowners with professionals. It features a variety of design inspiration, photos and product links.

Founded by Adi Tatarko and Alon Cohen, the site allows users to filter searches for a specific style, then find professionals who can help implement that style in their homes. It also offers an affiliate program through ShareASale. Affiliates earn competitive commissions.

10. Lowe’s

Lowe’s is a home improvement retailer that offers contractors and DIYers a variety of products for their restorative projects. The company only accepts applicants with US traffic.

They also look for affiliate marketers who use loyalty shopping and promotional content methods.

They offer a 2% commission with a one-day cookie duration. This is a good option for home improvement and contractor websites.

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